Marcus Jordan Refuses to Wear Fruit of the Loom Underwear

Just days after Marcus Jordan refused to wear Adidas shoes for the University of Central Florida basketball team, he has told athletic officials that he's going to ignore the deal they have with Fruit of the Loom and wear Hanes underwear the rest of the season. When Jordan refused to wear Adidas sneakers in honor of father's loyalty towards Nike, Adidas backed out of its six-year, $3 million exclusive contract with UCF. There are rumors that Jordan's inability to wear Fruit of the Loom underwear is going to cost UCF a similar amount of money.

"Wearing Fruit of the Loom underwear would take away from my ability to play basketball at a mediocre level" said the younger Jordan. "I came to UCF to play at the mediocre level that UCF normally plays at, so I need to wear the most comfortable underwear possible. Wearing Fruit of the Loom would force me to play at a lower than mediocre level of play."

Fruit of the Loom is the exclusive underwear provider of Central Florida athletics. When half-naked players get interviewed postgame in the locker room, they want to make sure that players are wearing their Fruit of the Loom logos on their undies. Marcus' father, Michael, was a spokesman for Hanes underwear and holds Hanes close to his heart.